Our Journey
How It Started
In January 2019, Welsh sisters Rachel and Charlotte Stevens set out to craft something extraordinary: the UK’s first plant-based cheesemonger. Just a month later, our little Brixton Village shop opened its doors, stirring curiosity, delight, and the occasional raised eyebrow from the traditional dairy world.
By summer, our shelves were brimming beyond capacity, and we moved to a larger Shoreditch location, a new home for our indulgent, cruelty-free creations. Soon after, our online shop went live, delivering artisanal vegan cheeses from pioneers like Honestly Tasty, Kinda Co, and I Am Nut OK to homes across the UK—perfectly gooey, richly flavoured, utterly irresistible.
Our Journey
Where we are now
From these modest beginnings, La Fauxmagerie has blossomed into a quietly revered name in the plant-based world. February 2021 marked the launch of our very own artisan fauxmage line, debuting with heart-shaped Camemverts for Valentine’s Day—a love letter to dairy-free decadence. Our luscious creations caught the attention of Waitrose, and by March 2023, our cheeses graced shelves nationwide.
Today, La Fauxmagerie continues its journey with Honestly Tasty at the helm. While our role as cheesemonger takes a brief pause, we’re pouring our passion into our award-winning range, conjuring new flavours, planning wider store releases, and creating decadent dairy-free delights that elevate every cheeseboard.
Our vision remains unchanged from that first Brixton day: to craft exceptional plant-based cheese, rich in flavour, texture, and joy—cheese that everyone can revel in. And the best is yet to come.